B2 Privacy Policy


This privacy policy will help you understand what information we collect and use at B2, and the choices you have associated with that information. When we refer to “B2,” “we,” “our,” or “us” in this policy, we are referring to B2 Business Systems Ltd, part of Arena Group and all of its subsidiaries and affiliates which may provide services to you. The “Services” refers to the applications, services, and websites (marketing and product) provided by B2. B2 may, from time to time, introduce new products and services. To the extent that these new products and services affect this policy, we will notify you as described in Section 8. The use of information collected through our service shall be limited to the purpose of providing the services for our customers and as specified herein.


  1. Information We Collect and Receive
  2. How We Use the Information We Collect and Receive
  3. Analytics, Cookies and Other Web Site Technologies
  4. Information Sharing
  5. Communicating
  6. Accessing Your Data
  7. Security
  8. Changes to this Statement/Contact Us
  1. Information We Collect and Receive

We collect several different types of information in order to provide services to you, including:

Customer Account and Registration Data: This includes information you provide to create your account with us or register for events, webinars, surveys, etc. and may include, first and last name, billing information, and a valid email address.

Service Data (including Session and Usage data):

When you use our Services, we receive information generated through the use of the Service, either entered by you or others who use the Services with you (for example, schedules, attendee info, etc.), or from the Service infrastructure itself, (for example, duration of session, use of webcams, connection information, etc.) We may also collect usage and log data about how the services are accessed and used, including information about the device you are using the Services on, IP addresses, location information, language settings, what operating system you are using, unique device identifiers and other diagnostic data to help us support the Services.

Third Party Data: We may receive information about you from other sources, including publicly available databases or third parties from whom we have obtained data. We may also receive information from other affiliated companies that are a part of our group. This helps us to update, expand and analyse our records, identify new prospects for marketing, and provide products and services that may be of interest to you.

  1. How We Use the Information We Collect and Receive

B2 may access (which may include, with your consent, limited viewing or listening) and use the data we collect as necessary (a) to provide and maintain the Services; (b) to address and respond to service, security, and customer support issues; (c) to detect, prevent, or otherwise address fraud, security, unlawful, or technical issues; (d) as required by law; (e) to fulfil our contracts; (f) to improve and enhance the Services; (g) to provide analysis or valuable information back to our Customers and users.

Some specific examples of how we use the information:

  • Create and administer your account
  • Send you an order confirmation
  • Facilitate and improve the usage of the services you have ordered
  • Assess the needs of your business to determine suitable products
  • Send you product updates, marketing communication, and service information
  • Respond to customer inquiries and support requests
  • Conduct research and analysis
  • Analyse data, including through automated systems and machine learning to improve our services and/or your experience
  • Provide you information about your use of the services and benchmarks, insights and suggestions for improvements
  • Market services of our third-party business partners

B2 also collects and stores meeting attendee information in order to fulfil our obligation to our customers and provide the Services. With their consent, we may also directly provide product and other B2 related information to attendees. B2 will retain your information for as long as your account with us is active, to comply with our legal obligations, to resolve disputes, and enforce our agreements.

If you wish to cancel your account or for us to stop providing you services, or if we hold personal information about you and you want it to be removed from our database or suppressed, please contact us.

  1. Analytics, Cookies and Other Web Site Technologies

B2 is continuously improving our websites and products, including through the use of various third party web analytics tools, which help us understand how visitors use our websites, what they like and dislike, and where they may have problems. While we maintain ownership of this data, we do not share this type of data about individual users with third parties.

Google Analytics:

We use Google Analytics to obtain information on the number of views to our site etc. You can prevent your data from being used by Google Analytics on websites by installing the Google Analytics opt-out browser add-on.

Examples of Cookies We Use: Cookie Type Purpose Description
Session Cookies We use these cookies to operate our websites. Some cookies are essential for the operation of B2 websites. If a user chooses to disable these cookies, the user might not be able to access all of the website content and features.

Mobile Analytics

Social Media: Our sites include social media features, such as Facebook, Google and Twitter “share” buttons. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These services will also authenticate your identity and provide you the option to share certain personal information with us such as your name and email address to pre-populate our sign up form or provide feedback. Your interactions with these features are governed by the privacy policy of the company providing them.


People who contact us via social media

We use a third party provider, Hootsuite, to manage our social media interactions.

If you send us a private or direct message via social media the message will be stored by Hootsuite for three months. It will not be shared with any other organisations.

Automated Processing

As part of our contract with you B2 may perform a credit check using an accredited, automated web platform. In the event that a result returns a potentially negative result the final contract decision will be made by a member of the board.

Call Recording

All outbound and inbound calls to the B2 group numbers are recording for training and monitoring purposes, and to investigate possible disputes. Call recordings are not shared outside of the group.

4. Information Sharing

Ensuring your privacy is important to us. We do not share your personal information with third parties except as described in this privacy policy. We may share your personal information with (a) third party service providers; (b) business partners; (c) affiliated companies within our corporate structure and (d) as needed for legal purposes. Third party service providers have access to personal information only as needed to perform their functions and they must process the personal information in accordance with this Privacy Policy.

Examples of how we may share information with service providers include:

• Fulfilling orders and providing the services

• Payment processing and fraud prevention

• Providing customer support

• Sending marketing communications

• Conducting research and analysis

• Providing cloud computing infrastructure

Examples of how we may or disclose data for legal reasons may include:

• As part of a sale or merger where customer information will be one of the transferred assets.

• As required by law, for example, to comply with a valid witness summons or other legal process;

• When we believe in good faith that disclosure is necessary to protect our rights, or to protect your safety (or the safety of others); to investigate fraud; or to respond to a government request.

We may also disclose your personal information to any third party with your prior consent for marketing purposes.

5. Communications

B2 may need to communicate with you for a variety of different reasons, including:

• Responding to your questions and requests. If you contact us with a problem or question, we will use your information to respond.

• Sending you Service and administrative emails and messages. We may contact you to inform you about changes in our Services, our Service offerings, and important Service related notices, such as billing, security and fraud notices. These emails and messages are considered a necessary part of the Services and you may not opt-out of them.

• Sending emails about new products or other news about B2 that we think you’d like to hear about either from us or from our business partners. You can always opt out of these types of messages at any time by clicking the unsubscribe link at the bottom of each communication.

• Conducting surveys. We may use the information gathered in the surveys to enhance and personalise our products, services and websites.

• To allow us to respond to your requirements in a timely manner and to reduce the cost/disruption of an engineer call-out there maybe a requirement to remotely access your network. It is your responsibility to ensure that our representative is only granted access to the areas required to facilitate the requirements of service.

6. Accessing Your Data

Our customers can always review, update or change personal information. B2 will also, when you request, provide you with information about whether we hold, or process on behalf of a third party, any of your personal information. Please contact us if you need assistance in reviewing your information. B2 will respond to your access request to review the information we have on file for you within a reasonable time.

We may transfer personal information to companies that help us provide our service, and when we do, these transfers to subsequent third parties are covered by appropriate agreements. We will retain personal data we process on behalf of our customer for as long as needed to provide services to our customer. Also, we will retain this personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

B2 is headquartered in Deeside in the United Kingdom. By using some of our services Information that we collect and maintain may be transferred to other countries, including countries outside of the EEA, provided that those countries conform to the Privacy Shield or have Binding Corporate Rules in place that ensure that this transfer is lawful.. When you provide us with information, or use our website(s) and services, you consent to this transfer. We will protect the privacy and security of personal information we control or process in accordance with this privacy policy, regardless of where it is processed or stored.

7. Security

Sensitive personal data – Any sensitive data provided through job applications/offers or via the document management systems we provide will only be held for the duration of the contract or required retention period. Where the processing of such data is concerned we will ensure our staff have undergone the appropriate checks, and ensure any third parties used to perform elements of those contacts uphold the security requirements of the B2 Group.

8. Changes to this Statement/Contact Us

We may update this Privacy Policy to reflect changes to our information practices. If we make any material changes we will provide notice on this website, and we may notify you by email (sent to the e-mail address specified in your account), prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. If you continue to use the Services after those changes are in effect, you agree to the revised policy

If you have any other questions about this policy, would like to change/access your details, or report a issue please contact mydata@B2.ltd or contact B2’s Compliance Manager on 01244 837100

If your issue is not resolved you can contact the Information Commissioner on 0303 123 1113 or via their website www.ico.org.uk/concerns/